Second Best is getting an old school blog
For quick takes you may not want flooding your inbox
Substack is a great platform, but the newsletter medium tends to reward longer, more substantial essays, and your inbox is crowded enough as it is.
I grew up reading old school blogs. I loved it. It was a medium that rewarded brevity, link sharing, and posting multiple pieces a day. But for better or worse, blogging has largely been replaced by Twitter, where no one really cares if you post the same dumb meme twenty times an hour. They’ll just keep scrolling, if they see it at all. It’s that sense of low stakes ephemerality that makes Tweeting so fun and easy, but I think there’s still room for a bloggy middle ground.
So starting now, I plan to use this section of Second Best as a proper blog. I won’t guarantee to post everyday, but I also can’t promise I won’t post five times in one day. Thus emails will be turned-off by default, reserved only for true bangers and the periodic digest.
Subscribers will continue to receive my longer essays per usual, but if you want to keep up with the blog, I recommend bookmarking it. Or better yet, add me to your favorite RSS reader. If we act as one, the death of old school blogs needn’t be a fait accompli.